Lisa has dedicated more than 30 years to market research at the parent company of Nuance, Decision Analyst, based in Arlington, Texas, USA. In those years her experience in Operations led to management positions, where she ultimately became Chief Operations Officer before being appointed President of Nuance. Lisa's management experience is heavy in the areas of tabulation, survey programming, and coding.
Lisa has worked as a consultant to Client Service on study design and implementation of processes through the various operational departments. Through consulting on software-development initiatives, Lisa’s experience and knowledge has helped shape Decision Analyst by maximizing performance, minimizing costs, and improving quality control.
Lisa oversees the management and direction of Nuance. She works to improve productivity and quality through software guidance and involvement in the day-to-day operations of Nuance. It is Lisa’s vision to provide clients with coding solutions to meet their needs within the confines of budget while providing the highest-quality coding.
"I love helping people. The idea that we can illuminate the voice of the consumer to improve products and services; and ultimately make the world a better place, is really pretty cool. Everyday I have the opportunity to listen to clients and tailor solutions to needs centered around text, allowing my creative side to shine!"
Claire M. Jones
As Vice President of Nuance, Claire is responsible for managing and overseeing coding operations and staff. She has more than 10 years' experience in marketing research in her roles as a multilingual coding specialist and editor, and then as coding manager for Decision Analyst, Nuance's parent company that provides full-service research. In addition, Claire brings solid experience from other business fields both in Europe and the U.S. She holds a bachelor's degree in Business Management and is fluent in English, French, and German.
"I am always curious to learn more about people’s opinions and feelings from different cultures and languages. It is really an honor to be in a position to tell people’s stories from all over the world and bring to light any unknowns. It’s all about helping others and solving problems--my mojo!"
"I picture that we are like the soft, creamy filling of OREO cookies. On one side of us is the consumer and the other side of us is the client. We help create a complete, yummy cookie. I mean, who doesn’t love cookies? Cookies make people happy."
"It’s amazing the depth of what people are willing to share. Sometimes they share too much! But hey, it makes for fun days. Much like a puzzle, we arrange thoughts, ideas, and sentiment into a pretty picture. It’s a great thing to be a part of the research community and share our art!"
"By reading and analyzing people's comments, we learn valuable information that can help the client create better services and products. Every comment is important. Every cultural nuance is important. I love being involved and helping in this process!"
" I have a passion for providing best-in-class service and the highest- quality coding. It’s my mission to make sure the consumer’s thoughts and feelings are accurately represented. It’s what gets me up and going every day! Well that, and some coffee."
"Coding is like diving into an ocean of words--
catching all the important thoughts and ideas,
creating a beautiful codeframe for the success
of the client. This is what makes coding fun
and exciting. Everyday it is a new adventure."